PROJECT HERMÈS HOME
135 Elizabeth Street, Sydney 2000.
Pre-existing retail space with spatial and conceptual design reconfiguration.
The French enterprise Hermès renown for elegant and timeless designs, introduced the artistic passion of leather crafting. Traditionally commencing from the creation of equestrian accoutrement, this concept of leather handmade pieces evolved through to fashion and homewares. The cores values of authenticity, sophistication and innovation formed the richness of Hermès and the brand’s performance in craftmanship.
Transformation and concept development for Hermès Home. Creating within their existing retail space an environment incorporating their cultural heritage, historical elements and traditional values. While respecting Hermès’ essence, the boutique design vision follows innovative and original conceptualisation. Forming a representation and a sense of Hermès through the entirety of bespoke designed elements for this project. The purpose is to explore futuristic methods to integrate technology in retail space and envisioning a design for the future.
The origin of Hermès’ development is through their connection with luxurious craftmanship and horses. The vision is to seamlessly create this essential relation and significance to the elements designed within this project. Commencing with the exterior view of the boutique, the facades combine both Linearism and Curvism forming cohesiveness and balance with these opposites. The linear aspect is incorporated by the floating translucent rectangular glass case, which pierces through this immense extruding curved wall. Aspiring to integrate the concept of futurism, Zaha Hadid’s designs influenced the integration of fluid architecture to the exterior features following through to the interior space.
Inspired by La Grotte de Lascaux in Dordogne, France, the mural of prehistorical portrayed horses and other wildlife are perceived in this project as the commencement of the first connection between the origins of France and the initial artistic representations of the horse. By recreating the movements and the forms observed in the morphology of horses, the spatial design offers tranquillity translated through fluid architectural and sculptural elements within the boutique. The various interpretations of the horse through their silhouettes extends in design of the interior space through the influence of minimalistic and sophisticated galleria displays. The Hermès Home delicate pieces are displayed through elongated glass cases with the application of Hologram Technology. This offers the illusion of floating pieces displayed on the bespoke galleria architectural structures.
The emblematic colour of Hermès is discretely represented with ochre touches in the natural sandstone. This materiality envelops the internal facades and creates contrast between the softness of the pure white organic forms and this textural rock surface. While these elements and the display alcoves mimic the impression of a contemporary cave, the Híppos Mural further empowers this concept. Híppos [ Iππος ] in Ancient Greek signifies the horse. The Híppos Mural modernises a galloping horse scene from La Grotte de Lascaux. This mural representation is created from sandstone engravements of the horses’ outlines, which maintains an elegant and subtle authentic connection to the French heritage.
The Equis Bureau is the custom made design complimenting the fluid architecture within this project. Equis [Ɛknɪtiz] in Latin represents a member of the equestrian order throughout the Ancient Roman era. The minimalist abstract design for the point of sales table is guided by the figures of saddles and the various angles of the hoof.